Financial March 3, 2018 zermanys No comments

Catch up on digital marketing

Across digital advertising, the last quarter of the year has been particularly eventful. With so much going on, it’s easy for things to slip by unnoticed. If you haven’t had a chance to step away from your own day-to-day responsibilities, here’s a quick recap.

1. As of this month, Randall Rothenberg is stepping down from his role as president of the Interactive Advertising Bureau and joining Time, Inc to serve as its chief digital officer. Congrats, R2!

2. It’s the year of social. Facebook’s Mark Zuckerberg was named Time magazine’s Person of the Year. Do you agree with the choice?

3. In other social media news, Twitter secured $200 million in funding.

4. Pondering social? So too is Patrick Vogt, our Chairman and Chief Executive Officer. Read his recent Forbes article on Finding the Sweet Spot of Social Media and Multichannel Marketing.

5. What are brands and publishers like yours doing across email, social and mobile? The answer is a lot. Join us at the Direct Marketing Association/Email Experience Council’s 2011 Email Evolution Conference in February for a deep dive alongside your expert peers.

6. Thinking about audience measurement as it relates to the marketing efforts of the brand(s) you steward? You are not the only one. Both the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) are keenly focused on this topic and will speak to it at their annual events in 2011. Helping the 4A’s educate agencies at their annual event in Austin this March will be Scott Knoll, President of Datran Media’s Aperture measurement and targeting platform business. Don’t miss it.

7. In client news, congratulations to Lowfares.com, an Oversee.net business and our StormPost team, the recipients of this year’s DPAC Award for best email marketing campaign. The segmented campaign that earned the award is a true winner.

8. What other digital campaigns led the way? Check out the IAB MIXX winners. You will not be disappointed. After my second tenure judging, I remain very impressed with what brands like HBO, Unilever and Kraft are doing these days. They are setting a very high bar.

9. How to better empower and serve consumers is the “new black” topic across Capitol Hill, Madison Avenue and consumer advocacy circles. What does it all mean? For starters, it’s a good thing. Consumers will soon have more say around what advertisements they engage with and how. Everybody wins in this scenario. Want to learn more?

PreferenceCentral’s Twitter 40 to Follow is a good, low pressure place to start. The Center for Democracy and Technology and Privacy Chat also conduct a weekly twitter session that attracts hundreds of individuals engaged in the dialog. To participate, search for #privchat each Tuesday at noon ET!

10. Holiday Reading List

Fast Company’s Future of Advertising article from their November issue is a must read.Does privacy need to be redefined? Last week’s Privacy Chat posed this question, based on a recent New York Times’ article invoking an 1890 description of privacy as ‘the right to be let alone.’ Does this still ring true?”

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